Why Plenty?

  • Our Philosophy
  • Hassle Free
  • Pricing
  • Security

OUR PHILOSOPHY

Good financial advice should be the right of plenty - not of the wealthy.
With life expectancy increasing, investment returns declining and the ever increasing complexity of the Australian financial system the need for good financial advice is at an all-time high. These needs are not being met for three related reasons.
1. Good advice is hard to find
It is well-known that the majority of advisers are licensed by a big institution. This means that finding an adviser who will provide conflict free advice is (literally) like finding a needle in a haystack.
2. Advice is very expensive
Even if you do find a good adviser, chances are they will charge you around $6,000 in the first year, and $3,000 in subsequent years, for their advice (the bad ones will charge you the same if not more).
3. Good & bad advice is indistinguishable
A study by ASIC, the regulator of financial services in Australia, has shown that just 3% of financial advice is good yet 86% of people think they are getting good advice. The outcome - people are getting bad advice and they don't even know it.
We built Plenty because we believe that good financial advice should be the right of the plenty not just the wealthy.
Get your money working harder for you.
HASSLE FREE
No fact find meeting. No boring forms. No 100 page documents.
The old world
The Plenty world
DATA GATHERING
Intro Meeting
The old world
60 minutes
The Plenty world
0 minutes
Fact Find Meeting
The old world
90 minutes
The Plenty world
0 minutes
Filling Data
The old world
120 minutes
The Plenty world
10 minutes
Linking Data
The old world
Not applicable
The Plenty world
10 minutes
PLAN DELIVERY
Plan Length
The old world
60 pages
The Plenty world
15 pages
Online Summary
The old world
No
The Plenty world
Yes
Waiting Time
The old world
3 weeks
The Plenty world
Instant
Cost of Plan
The old world
$2,500 for plan
The Plenty world
$0 for plan
MONITORING & REFRESHING
Notifications
The old world
No
The Plenty world
Yes
Next Plan
The old world
6-12 months
The Plenty world
Any Time
Get your money working harder for you.
PRICING
Financial advice for a fraction of the cost of traditional advice.
Personalised financial roadmap
Budgeting analysis
Tax recommendations
Investment recommendations
Super recommendations
Life insurance review
Unlimited email adviser support
In depth review of financial plan
2 meetings with the planner per year
Rebalancing of super and investment accounts
Implementation of your financial plan
Basic Adviser
Personalised financial roadmap
Budgeting analysis
Tax recommendations
Investment recommendations
Super recommendations
Life insurance review
Unlimited email adviser support
In depth review of financial plan
2 meetings with the planner per year
Rebalancing of super and investment accounts
Implementation of your financial plan
Free forever

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Email Adviser
Personalised financial roadmap
Budgeting analysis
Tax recommendations
Investment recommendations
Super recommendations
Life insurance review
Unlimited email adviser support
In depth review of financial plan
2 meetings with the planner per year
Rebalancing of super and investment accounts
Implementation of your financial plan
$20/month
(Charged Annually)
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Full Digital Adviser
Personalised financial roadmap
Budgeting analysis
Tax recommendations
Investment recommendations
Super recommendations
Life insurance review
Unlimited email adviser support
In depth review of financial plan
2 meetings with the planner per year
Rebalancing of super and investment accounts
Implementation of your financial plan
$59/month
(Charged Annually)
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Full Digital Adviser +
Personalised financial roadmap
Budgeting analysis
Tax recommendations
Investment recommendations
Super recommendations
Life insurance review
Unlimited email adviser support
In depth review of financial plan
2 meetings with the planner per year
Rebalancing of super and investment accounts
Implementation of your financial plan
$59/month + 0.3%*

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*The 0.3% will be charged on any assets we manage on your behalf i.e. investments and superannuation.
Get your money working harder for you.
SECURITY
Privacy and security of your data is a top priority at Plenty.
We care A LOT about making sure your data never gets seen or used by anyone else.
Secure Technology.
Plenty follows top industry standards for transmitting sensitive data. We use the highest levels of Secure Sockets Layer (SSL) security - 2048 bit digital signatures throughout the entire site and up to 256 bit encryption as standard; this is the same security levels as the banks you transact with online.
Data Protection.
Plenty utilises Australian servers that are guarded 24/7. Our servers have passwords, access keys, key pairs and firewalls in place to ensure that both your and our data is never subjected to unauthorised access. On top of cyber protection, our servers are physically secured by professional security staff utilizing video surveillance, intrusion detection systems, and other electronic means. Furthermore, our data partner Proviso (read more about them here) is independently tested and audited by external security experts.
Lock Down
Rest easy - your money cannot go anywhere. Plenty allows you to take complete control of your financial life but no one (neither you or anyone else) can make any financial transactions within Plenty. This means your money cannot be moved in any direction from within our platform. We simply collect your transaction data to give you timely financial advice.
Privacy
We are not in the business of selling your personalised data - this means any information you give to us is only ever used to provide high quality financial advice. Furthermore, when your accounts are linked to Plenty, the data is made anonymous on our servers which means that your personal financial information cannot be tracked back to you. You can read more about our watertight privacy policy here.
Get your money working harder for you.